Be professional breakthrough, so lead the brand in China

As a leading brand in the customized cabinetry industry, Suofeiya bucks the trend in 2020 with its core advantages of "environmental protection beyond European standards" and "design leading the world". From the brand strategy upgrade to: cabinet customization expert, to the successful holding of the 12th generation new product launch conference, Suofeiya achieved a professional breakthrough in cabinet customization this year.

SOGAL's expertise in the field of cabinetry customization is indisputable over the past 40 years, especially in the international design, in the process of stylizing products, style diversification advantages, showing the design leading the world’s hard strength. Looking back at 2020, Suofeiya professional breakthrough in design continues to lead the brand.

Technological breakthroughs, Enhance high-end quality

Design and quality are key elements for consumers to choose household products. Relevant information shows that consumers are more inclined to choose household products that can improve the quality of life and happiness. Suofeiya is a company that pays special attention to design, emphasizing the use of design to enhance the sense of quality. From the beginning of the design, Suofeiya made it clear that what it provides to consumers is not only a design solution, but a solution for a better home life.

Suofeiya always keeps up with consumer trends, listens to consumers' voices, keeps innovating, and meets consumer needs with high-quality craftsmanship. When the height of wardrobe doors in the industry generally only reached 2400mm, Suofeiya launched a 2780mm one-door-to-top, refreshing the new height of cabinet customization, which is recognized by the market. The new luxury product Morris series ultra-high doors The wardrobe has achieved 200 million sales in the 1111 shopping festival in 2020. 

Morris series

Product breakthrough Leading the new fashion of customized cabinets

In terms of product design, Suofeiya has never stopped, constantly increasing its design strength and iteratively innovating products. From the creation of mobile wardrobes, shutter sliding door wardrobes, Suofeiya Red, Lorraine Fashion, Champagne Annual Ring, Heiner Wear, Future Wardrobe, Flo, Vintage Duke, Greno and Cordo, to the launch of light luxury Ai Phil and Moka, Suofeiya's innovative style, broke the ceiling of home furniture quality.

Eiffel series

Suofeiya continue to keep up with market demand and enrich its product line, launching Batlló series, Waltz series, Morris series, Sixth Space series, Tees series and other new products, bringing more quality and individual beauty Life plan in 2020. At the same time, in terms of style, Suofeiya subdivided the light luxury industrial style from the light luxury style, and launched the 12th generation product-the Star Shadow series, following the "less but better" design philosophy, with "more high gloss" The process design takes 80 times more process time to ensure the saturation and gloss of the color, bring the ultimate high-level visual experience, and enhance the quality experience.

Star Shadow Series

Batlow Series

The forward development, innovation, and generational breakthroughs of 12-generation products have allowed Suofeiya to continue to lead the new fashion of customized cabinets.

At present, Suofeiya has own 6 major styles: modern, light luxury, new Nordic, new Chinese, and industrial style, providing 28 series of products and 74 high-value color options.

Global breakthroughs International awards deserve their name

In order to inject more vitality into the brand, Suofeiya has always put a lot of effort into creating home furnishing products with many world-renowned designers to create a quality and stylish home life for consumers. These designers are internationally outstanding, including Italian creative home design master René Chyba, Italian home style design consultant Corrado Dotti, and global cultural home design master Julien Gueuning. They pursue perfection and the ultimate in design.

So far, Suofeiya has worked with international designers to create a series of products such as Moka, Eiffel, Seattle, and Star Partition. Suofeiya that is constantly absorbing the international essence, has continuously strengthened its design strength, and has also earned the brand a number of international awards.

Seattle Series

"Star Partition" won the Chicago (GOOD DESIGN Awards) Good Design Award and K-DESIGN Excellence Award, and was selected into the GPDA Golden Point Design Competition.

"Silver Snow Stone" won the "2020 Global Facing Conference (GDSC) Original Design Show" Excellence Award, and "Xingyue Arc" won the "2020 Global Facing Conference (GDSC) Original Design Show" finalist award.

It is not accidental that Suofeiya can gain a good reputation in the international market. Suofeiya is steady and steady, continuously improving product quality, insisting on stylized products and diversified styles, in line with international designers, absorbing international trend elements, and achieving "design leading the world" to achieve a professional breakthrough in cabinet customization!