The faith of a needle and thread, the flow of light precipitated by the years

Qiang, an ancient nationality, lives between Sichuan and Tibet all year round, with most of its villages on the mountainside at an altitude of about 2,000 meters, and is known as "the nation on the clouds". The Qiang have no writing, and Qiang embroidery, as a carrier to record their lives, has been passed down from generation to generation by the hands of embroiderers. 2008 Wenchuan earthquake caused the Qiang people to lose their homes and farmland. Forced to make a living, the embroiderer mothers took up the burden of life and went out to work, and Qiang embroidery, which had been passed down for 1500 years, faced loss.

Tradition blends into modernity, bring beauty through embroidery with love

In order to retain the beauty inherited for thousands of years, SUOFEIYA joins hands with the "Rare Action" public welfare organization to call attention to Qiang embroidery as a non-heritage culture, interpret the beauty of tradition from a creative perspective, let the national culture return to life again and embroider a better future.

MAY 2019: SUOFEIYA and Rare Action launched the "Embroidery for Beauty" public welfare campaign, which attracted the attention of many netizens through the customization of Qiang embroidery greeting cards for Mother's Day, and inherited the culture of Qiang embroidery.

SEPTEMBER 2019: SUOFEIYA held the "Embroidery for Beauty" public welfare conference and transformed the luxury showroom into a "flash museum", setting up several exhibition areas such as "Life of the Qiang People", "Feel the Temperature of Hand Embroidery" and "Cultural Re-creation Products Display", presenting different Qiang culture through text pictures, embroidery objects and interactive projections.

SUOFEIYA joined hands with the "Rare Action" charity organization to create a set of Qiang embroidery pillows, which are hand-embroidered by embroiderers. It helps the embroiderer mothers to earn their own living with the needle and thread they have in their hands, so that they can help their families while taking care of them.

In the Qiang language, the peony symbolizes beauty and dignity, while the chrysanthemum represents longevity and longevity, and the petals are decorated with silhouettes of lotus and plum blossoms, signifying peace and beauty.