On June 10, "2022 New Trends - New E-Commerce - New Growth - The 4th First General Meeting and General Election Meeting of Guangzhou E-Commerce Industry Association" was successfully held under the guidance of Guangzhou Municipal Bureau of Commerce and Guangzhou Municipal Bureau of Industry and Information Technology, and hosted by Guangzhou E-Commerce Industry Association.

The conference was highly valued by the Guangzhou Municipal Government and leaders of relevant departments. Chen Jie, Vice Mayor of Guangzhou, Hong Qian, Director of Municipal Bureau of Commerce, Wu Weihua, Deputy Director of Municipal Bureau of Commerce, Yi Zhaohui, First Grade Researcher of Market Supervision Administration, Fang Jianhua, President of Guangzhou E-Commerce Industry Association, Zhang Qiang, Secretary General of the Association and other government and industry association leaders attended the conference.

In the general meeting, based on the principle of democracy and equality, through the method of on-site voting, finally, the president of Suofeiya Home, Wang Bing, was elected as the new president of Guangzhou E-commerce Industry Association, and Suofeiya Home also became the president of the company, in the presence of Chen Jie, the vice mayor, and Hong Qian, the director of the Municipal Bureau of Commerce, who took over the baton from the president, Fang Jianhua. This is not only a great honor but also a heavy responsibility for Suofeiya, which will prompt Suofeiya to keep moving forward, remembering the mission of the association and leading the high-quality development of e-commerce in Guangzhou with the power of example under the guidance of relevant government departments.

Against the backdrop of the epidemic and the multiple tests facing the domestic economy, the conference also focused on the development and change of the e-commerce industry, exploring new modes of e-commerce growth and injecting new development vitality into Guangzhou's economic development. More than 100 nationally renowned media platforms, organizations, outstanding enterprises and operation service providers, including Jumbo Engine, Tencent, Sinselect Group, INMAN, Suofeiya Home, MCC, Camel Clothing, Kangaroo Mama, Han Hou Cosmetics, Laramie Group, Insei Group, Focus Media, Beijing Liangshi Legend, Guangzhou Ignite Technology, Circle Volume Technology, Global Trade Link, Collage, and Digital Communication Marketing attended the conference to discuss how Guangzhou can continue to seize the dividends of the times and opportunities of the industry under the new wave of "Live+", "Content+" and "Eco+", and lead the new changes in the new era.

The high-quality development of the industry is also inseparable from the cultivation and mutual empowerment of the ecology. At the meeting, Sinselect Group signed the "Sinselect Boost Brand Strategic Cooperation Agreement" with Suofeiya, Inman, Kailash, Windy Dairy, Chen Liji, Jiangnan Agriculture, Misi Yang, Paulander, Star Bear, Sino-Portuguese, VIGOSS and other brand enterprises, aiming to form a strong alliance between the head anchor resources and Guangzhou brands by inject new momentum into the consumer market and empower new growth of market.

At the meeting, the new president Wang Bing said that under the huge economic pressure, the development of e-commerce in the country is swimming against the tide. When focusing on Guangzhou, e-commerce has shown a strong vitality, which not only depends on the Guangzhou Municipal Government's review of the situation, timely introduction of the "Guangzhou Live E-Commerce Development Action Plan (2020-2022)" and other related favorable policies to activate the vitality of enterprises; also depends on the positive change of Guangzhou's outstanding enterprises, innovation and breakthroughs, constantly for Guangzhou, the It also depends on the positive changes and innovative breakthroughs of Guangzhou's outstanding enterprises to continuously inject the power of e-commerce into Guangzhou.

According to the "Guangdong Province live e-commerce white paper" released by the Guangzhou E-commerce Industry Association on the day of the conference, Guangzhou is still far ahead in the field of live e-commerce, with total live sales reaching 9.355 billion yuan in May 2022, accounting for 62% of the total live e-commerce transactions in Guangdong Province. Today, Guangzhou continues to polish the new business card of "live e-commerce capital", the live light, not only illuminates the e-commerce in Guangzhou, but also lights up the confidence of countless merchants. As an important booster for the development of the trade industry, live e-commerce has become a new growth pole for the high-quality development of Guangzhou's economy.

How to help Guangzhou enterprises out of a more standard, more standardized, more flexible e-commerce development road? Wang Bing said, Suofeiya will combine its own growth experience in the field of e-commerce, take the initiative to shoulder the burden of the Guangzhou E-commerce Industry Association, actively integrate the resources of various industries to form landing solutions, better help enterprises to explore and develop e-commerce business, and jointly speed up the development of e-commerce in Guangzhou.

Since Suofeiya entered Tmall in 2011, it has been plowing in the field of e-commerce for 11 years and has made a lot of achievements. Since its first participation in the Tmall 11th Nov promotion in 2014, Suofeiya has been the leading company in the sales list of 11th Nov and 18th   Jun promotions until 2021, such as five times on the Tmall Double 11, achieving 8 consecutive championships in Tmall 11th Nov custom closet category 8 consecutive champion, Tmall 18th Jun whole house custom category 5 consecutive champion ......

In addition, Suofeiya has been keeping up with the development of the times, and gradually set up WeChat public number, video number, Tiktok, Racer, Zhihu, Xiaohongshu and other private marketing positions on the whole network, and make efforts to live e-commerce, through independent cultivation of anchors and joint external live agencies and other forms of online Omni-channel layout, to maximize the release of corporate marketing potential, to inject strong growth momentum for the development of the company.

It is worth mentioning that Suofeiya has also taken the lead in the industry to set up a digital operation platform, with data flowing through the front, middle and back office, to comprehensively improve the overall operational efficiency of the company and realize refined operation, giving customers a better experience while also helping the company to reduce costs and increase efficiency, becoming a "gas pedal" for the development of the company's e-commerce business.

Although there are still various challenges ahead, Suofeiya believes that with the rich experience in the field, the empowerment of the association and the cooperation of the presidents, Guangzhou, the "thousand-year capital of commerce", will be renewed with new vitality and Guangzhou's e-commerce will also see better development!