From April 8 to 10, 2025, the annual gathering of the Middle East hotel industry — the Hotel & Hospitality Expo Saudi Arabia 2025 — was held at the Riyadh International Convention & Exhibition Center.

As a key trade partner for China, the Middle East is undergoing a crucial period of accelerated infrastructure development, energy transition, and digital transformation, creating unprecedented market opportunities. With the ongoing advancement of “Saudi Vision 2030,” the tourism, infrastructure, and manufacturing sectors are rapidly expanding, ushering in a booming era for the hotel and tourism markets — opening up vast opportunities for us.

Renowned for its high standards and selective participation criteria, the Saudi Hotel & Hospitality Expo is a premier event in the Middle East for hotel interior design, service operations, and supplies. It attracts top-tier global brands and professional attendees. Suofeiya Home, as a leading global high-end custom cabinet manufacturer, made its debut in the Middle Eastern market with a comprehensive hotel space solution system. Its exceptional design capabilities and manufacturing excellence drew widespread attention, with a consistently bustling booth and numerous inquiries and collaboration intentions.

Green · Smart · Premium | Suofeiya Showcases Integrated Hotel Space Solutions

This year's expo centered on "Sustainability and Eco-Innovation," focusing on the hospitality industry's green transformation and smart upgrades. Suofeiya showcased an immersive booth experience under the theme "Luxury Hotel Custom Solutions," featuring applications such as guest rooms, suite kitchens, wardrobe systems, wall panels, hidden storage, and smart hardware. By integrating "space × functionality × aesthetics" with cutting-edge design and intelligent manufacturing, Suofeiya demonstrated its high-end capabilities tailored for the Middle Eastern market.

A standout exhibit was the "Caesar Cabinet," winner of the 2024 German iF Design Award. Its stainless steel smart island system, blending intelligent functionality with artistic aesthetics, became a focal point at the expo. The series features an open island with an extendable dining table, combining cooking, prep, dining, and social interaction—perfectly aligning with the Middle Eastern market's preference for "social kitchens" and "immersive gathering spaces." The collection garnered significant interest from luxury projects, underscoring Suofeiya's deep understanding of high-end customization.

Strength · Smart Manufacturing · Brand Power | Suofeiya Demonstrates Its High-End Customization Excellence

Over the three-day event, Suofeiya showcased its full-space customized smart solutions, drawing crowds of project developers, contractors, and design teams who expressed strong recognition and interest.

As a representative Chinese custom home furnishing brand expanding globally, Suofeiya garnered widespread attention with its world-leading design and smart manufacturing capabilities, further elevating its brand influence. Attendees praised the product quality, delivery efficiency, and localized services, with many expressing collaboration intentions—highlighting the strong alignment of Suofeiya's solutions with the Middle Eastern market.

Global Vision · Local Focus · Win-Win Collaboration | Suofeiya Accelerates Expansion into the Middle East's High-End Contract Market

With origins dating back to 1981 in SAGAL, France, Suofeiya has over 40 years of expertise in custom home solutions and is now a global leader in whole-house customization. Leveraging Industry 4.0 smart manufacturing, an international design team, and extensive overseas project experience, Suofeiya's mid-to-large-scale project cases spans 70+ countries, with 15,000+ completed projects across residential, hospitality, education, healthcare, and commercial sectors.

Moving forward, Suofeiya will deepen its strategic presence in the Middle East, offering locally tailored solutions from design to delivery, enhancing efficiency across the entire chain, and providing more professional, sustainable, and holistic space solutions for high-end regional projects.

Through this expo, Suofeiya not only showcased its comprehensive capabilities in hotel space customization but also strengthened its connection with the Middle Eastern market. The brand remains committed to fostering partnerships to deliver high-quality living and commercial spaces, supporting the transformation of hospitality and residential projects in the region.